identity and website design, motion
Vestel Ventures is a tech venture initiative of Vestel. Vestel Electronics has an internationally recognized identity with strict guidelines. For VV we were tasked with creating an identity that would keep resemblence to its parent company while building a visual presence of its own that would attract a young, tech savy, creative demographic.
Vestel Ventures’ logo is created by the constant motion of V’s multiplying and rotating around each other, expanding out of the Vestel Brand. The logo has various versions available due to its animated nature. During the design process I worked closely with board members to translate their intentions to a visual language that encouraged innovation.
For the website I used abstract big bang renderings as header graphics and applied gradient colors of the logo through out the pages along with personal quotes from board members.