identity design, type design
Frame is the first wall clock designed by Nazar Şigaher.
Before its manufacture, Frame was shared by many on the internet and the name gained recognition. Upon our discussions we decided to name the brand ‘frame clockworks’ and name the existing and upcoming products numerically. A custom typeface was designed for the identity system. The letters and numbers were structured based on the movements of the hour & minute hands of a clock.
There are multiple versions of the logotype available to be used on different surfaces and mediums.